Hate speech does not operate in a vacuum, and its rise reflects changing political contexts. If we’re serious about fighting hate speech and its violent and destabilizing consequences, we need to identify its earliest manifestations. Babak Bahador offers a hate-speech intensity scale, a strategy that allows us to move beyond the binary approach that dominates current hate speech research. This concept can be operationalized to better identify and understand the evolutions of hate speech before it leads to real-world harms.