Cindy Ma is a doctoral candidate at the Oxford Internet Institute doing work on the discourse of white racial resentment, with a focus on YouTube personalities and their audiences. Her research examines the interactions between online ecosystems, political discourse, and racial inequity. From 2018 to 2020, she was a research assistant with the Computational Propaganda Project. Prior to starting her PhD, she completed an MSc in Media and Communications at the London School of Economics and worked in the nonprofit sector. She is a 2019 Trudeau Scholar and SSHRC Doctoral Fellow.