Luis Bettencourt is currently a professor of complex systems at the Santa Fe Institute, conducting interdisciplinary research on the science of cities, synthetic cognition and the science of science and technology. He has published over 70 peer-reviewed publications in theoretical and statistical physics, epidemiology, computational neuroscience, information theory, science of science, and technology and urban studies. His work is well known academically and has been extensively covered in the media, including pieces in the New York Times, the Boston Globe, Scientific American, SEED magazine, the New Scientist, Wired, and other leading publications in over a dozen countries.