Continuing our “Democratic Erosion” miniseries of essays, Rachel Risoleo takes a look at the concept of incumbency advantage, arguing that this concept can help us explain the successful political candidacies of nonincumbent popular icons like Donald Trump in the United States and Jimmy Morales in Guatemala. She argues that celebrities who run for office are able to draw on advantages that are similar to those enjoyed by incumbent politicians, including name recognition, high levels of media exposure, and voters’ preference to identify with individual politicians.
